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Our lips are sealed

This case study shows how a new implicit and metaphorical approach gave eBay a powerful commercial insight denied to conventional approaches:Response latency, in milliseconds, (combined with task accuracy) obviates the need for explicit questions,...

Catalogue: Congress 2014: What Inspires?
Authors: David Penn, Suzanne Lugthart
Company: Conquest
June 15, 2014
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Citation

Penn and Lugthart (2014a, June 15). Our lips are sealed. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/our-lips-are-sealed